Enter your ad spend, ROAS and product margins to instantly see your revenue, net profit and break-even sales count. Know your numbers before you scale.
Revenue
$6,000
ROAS
3x
Units Sold
80
Gross Profit
$4,000
Net Profit
$2,000
Ad Spend / Video
$500
Break-even point
40 sales
needed to cover your monthly ad spend
More video variations = more data = better ROAS
Most ecommerce brands focus on ROAS — but ROAS alone doesn't tell you whether you're actually profitable. A 3x ROAS on a product with 80% COGS is a losing proposition. This calculator factors in your product costs to give you a true picture of net profitability.
The biggest lever for improving video ad ROAS is creative quality and volume. Brands that test more ad variations find winning creatives faster — and a single winning video can generate 3–5x more revenue from the same ad spend. Sphynxify lets you generate dozens of video ad variations at a flat monthly rate, so you always have fresh creatives to test.
Use the calculator above to model your current campaigns and see what moving to a higher-volume creative strategy could do for your bottom line.
A ROAS of 3x or higher is considered healthy for most ecommerce brands — meaning for every $1 spent on ads, you earn $3 in revenue. Break-even ROAS depends on your margins: if your product costs $25 and sells for $75, your break-even ROAS is 1.5x.
Video ad ROI = (Revenue − Ad Spend − COGS) / Ad Spend × 100. First multiply your ad spend by ROAS to get revenue, subtract your ad spend and cost of goods sold to get net profit, then divide by ad spend.
Running 4–8 video ad variations per month gives you enough creative data to identify winning hooks and audiences quickly. More variations means more learning per dollar spent.
Break-even ROAS is the minimum ROAS needed to cover your ad spend. Formula: Break-even ROAS = Price ÷ (Price − COGS). If your product sells for $75 and costs $25, break-even ROAS = 75 ÷ 50 = 1.5x.
Explore our other free tools