Answer 10 yes/no questions about your video ad and get an instant score with specific fixes. Takes 2 minutes — no signup required.
1. Does your video have a strong hook in the first 3 seconds?
2. Does your video have on-screen captions / subtitles?
3. Does your video end with a clear call to action (CTA)?
4. Is your video 60 seconds or under?
5. Does the video clearly state the key benefit (not just features)?
6. Is your video in vertical format (9:16)?
7. Does your video have clear audio or a relevant music track?
8. Does your video include any social proof (reviews, results, numbers)?
9. Is your product or brand name mentioned or shown clearly?
10. Does your video use a visual pattern interrupt (cut, zoom, text pop, or motion) in the first 5 seconds?
The difference between a 1x ROAS and a 5x ROAS video ad is rarely the product — it's the creative. Most underperforming ads fail on the same 3–4 criteria: a weak or absent hook, no captions, a buried or missing CTA, and no social proof. Each of these individually costs you completions, clicks, and conversions.
This audit scores your video against the 10 most impactful creative factors, weighted by their impact on performance. Heavy-weight items (hook, benefit clarity, CTA) count twice — because getting those wrong costs you the most.
Once you know what to fix, Sphynxify can help you rebuild or generate new video ad variations that hit all 10 criteria from the start — captions, hooks, CTAs, and vertical format are all baked in.
A high-performing TikTok ad has: a strong hook in the first 3 seconds, captions (85% of TikTok is watched on mute), a single clear CTA at the end, under 30 seconds runtime, vertical 9:16 format, and at least one piece of social proof. Missing any of these significantly hurts performance.
85% of social media videos are watched with the sound off. Without captions, your message is completely lost to the majority of viewers. Adding captions typically increases video completion rates by 40% or more.
The highest-leverage changes to ROAS are creative quality improvements — specifically the hook, message clarity, and CTA. Test multiple creative variations to find what resonates. AI video tools like Sphynxify let you produce more variations at lower cost, giving you more data to optimise toward a winner.
A pattern interrupt is a visual or audio element in the first 3–5 seconds that breaks the viewer's scroll habit and demands attention. Examples: a fast zoom, a jump cut, bold text on screen, an unexpected sound, or a surprising opening image. Without it, your ad blends into the feed.
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