10 High-Converting Video Script Templates for Small Businesses

Staring at a blank script box? You're not alone.

Writing video scripts is hard—especially when you have zero marketing experience. But here's the secret: you don't need to reinvent the wheel.

Below are 10 proven script templates used by successful small businesses to drive sales. These are natural, conversational scripts that sound like authentic recommendations—not rigid marketing formulas.

Before You Write Scripts: Set Up Your Avatar First

Critical reminder: Before using any of these templates, make sure you've created your avatar with:

The right demographic match for your customers
Your product in the avatar's hands (for physical products)
Background that fits your product context

Read this first if you haven't set up your avatar: Your First Sphynxify Video in 10 Minutes

How to Use These Templates

Choose the template that matches your goal (sales, awareness, trust)
Replace [BRACKETED TEXT] with your product specifics
Let Sphynxify AI generate a script first, then customize with template ideas
Keep it conversational—read it out loud to check naturalness
Generate video using your saved avatar
Track results and iterate

Pro Tip: Start with AI script generation, then blend in elements from these templates. Don't write from scratch unless you have to.

Template 1: The "Skeptic Turned Believer"

Best For: Products with bold claims or skeptical audiences

Format: 16 seconds (~40-50 words)

Template:

I thought [PRODUCT CLAIM] was total BS until I tried it myself. I've wasted money on [CATEGORY] products that promised [BENEFIT] but delivered nothing. But [YOUR PRODUCT] actually worked. [SPECIFIC RESULT] in just [TIMEFRAME]. If you're skeptical like I was try it. [OFFER/GUARANTEE]. Link in bio.

Example (Skincare):

I thought erase wrinkles in two weeks was total BS until I tried this serum. I've wasted hundreds on anti-aging creams that promised younger skin but delivered nothing. But this hyaluronic serum actually worked. Fine lines visibly reduced in ten days. If you're skeptical like I was try it. Thirty day money back guarantee. Link in bio.

Avatar Setup (Do This First):

Niche: E-commerce Beauty
Avatar: Female, 30-45 (matches anti-aging target)
Background: Bathroom or bedroom
Product: Avatar holding serum bottle
Save as: "Beauty Avatar - Skeptical Buyer"

Word count: ~48 words (perfect for 16s)

Template 2: The "Before & After"

Best For: Products with visible results (fitness, beauty, home improvement)

Format: 16 seconds (~40-50 words)

Template:

Before [PRODUCT] I was [PROBLEM STATE]. After [TIMEFRAME] I'm [RESULT STATE]. I used to [STRUGGLE] but now I [IMPROVED STATE] thanks to [PRODUCT]. Over [NUMBER] customers agree this works. Get yours at [DISCOUNT/OFFER]. Limited time.

Example (Gym Membership):

Before joining this gym I was exhausted and out of shape avoiding mirrors. After three months I'm down twenty pounds running five Ks and feel incredible. I used to dread workouts but now I look forward to them thanks to personalized training. Over five hundred members agree this gym changes lives. Get fifty percent off your first month. New members only.

Avatar Setup (Do This First):

Niche: Local Services (Fitness)
Avatar: Fit, energetic (matches aspirational customer)
Background: Gym or fitness center
Product: N/A (service business - avatar IS the product)
Save as: "Fitness Avatar - Gym"

Word count: ~52 words

Template 3: The "Problem-Solution Story"

Best For: Products that solve annoying everyday problems

Format: 16 seconds (~40-50 words)

Template:

Are you struggling with [PAIN POINT]? It's so frustrating when [DESCRIBE FRUSTRATION] and you've tried [FAILED SOLUTIONS] but nothing works. [YOUR PRODUCT] fixes this by [HOW IT WORKS]. Stop suffering and [OFFER]. Link in bio.

Example (Meal Prep Service):

Are you struggling to eat healthy during busy weeks? It's so frustrating when you plan meals but end up ordering takeout and you've tried meal prepping yourself but it takes hours. Our chef prepared meal delivery fixes this with fresh macro balanced meals delivered Sunday ready to heat and eat. Stop suffering and get your first week forty percent off. Link in bio.

Avatar Setup (Do This First):

Niche: Food & Beverage
Avatar: Busy professional (30s-40s, business casual)
Background: Home kitchen or office desk
Product: Show meal containers on table or in avatar's hands
Save as: "Meal Prep Avatar - Kitchen"

Word count: ~53 words

Best For: Building trust with hesitant buyers

Format: 16 seconds

Script:

[HOOK]
[NUMBER] people can't be wrong.

[SOCIAL PROOF]
[PRODUCT] has [REVIEWS/TESTIMONIALS]. Customers say [KEY BENEFIT].

[PERSONAL ENDORSEMENT]
I tried it myself—[SPECIFIC RESULT].

[CTA]
Join [NUMBER] happy customers. [OFFER].

Example (Hair Salon):

1,200 five-star reviews can't be wrong.

Our balayage color service is rated #1 in [CITY]. Customers say "best salon experience ever" and "color lasts 3 months."

I tried it myself—no damage, perfect highlights, SO many compliments.

Join 1,200 happy clients. Book online, first-timers get 20% off.

Sphynxify Settings:

Niche: Local Services (Salon)
Duration: 16s
Avatar: Female, stylish

Template 5: The "Secret Hack"

Best For: Educational products or unique solutions

Format: 16-32 seconds

Script:

[HOOK]
The [INDUSTRY] secret nobody talks about.

[REVEAL]
Most people [COMMON MISTAKE]. But here's what actually works: [YOUR SOLUTION].

[BENEFIT]
This simple change [RESULT]. I've seen it work for [NUMBER/TYPE] of people.

[CTA]
Want to try it? [OFFER]. Link in bio.

Example (Business Coaching):

The marketing secret small businesses ignore.

Most owners waste money on Facebook ads before fixing their offer. But here's what actually works: nail your positioning FIRST, then advertise.

This simple change doubled my clients' conversion rates. I've seen it work for 47 local businesses.

Want to try it? Free 30-minute strategy call. Link in bio.

Sphynxify Settings:

Niche: Professional Services
Duration: 32s (educational = longer)
Avatar: Professional, credible

Template 6: The "Comparison"

Best For: Differentiating from competitors

Format: 16 seconds

Script:

[HOOK]
[COMPETITOR TYPE] vs. [YOUR PRODUCT]

[COMPARISON]
Other [CATEGORY]: [DOWNSIDE 1], [DOWNSIDE 2], [DOWNSIDE 3]
[YOUR PRODUCT]: [BENEFIT 1], [BENEFIT 2], [BENEFIT 3]

[CTA]
Stop settling. Upgrade to [PRODUCT]. [OFFER].

Example (Coffee Shop):

Chain coffee vs. Our local roast

Starbucks: Burnt beans, sugary syrups, $7 lattes
Our shop: Single-origin beans, house-made syrups, $5 lattes

Stop settling. Upgrade your morning coffee. First drink free with app download.

Sphynxify Settings:

Niche: Food & Beverage
Duration: 16s
Avatar: Casual, friendly

Template 7: The "Mistake I Made"

Best For: Building relatability and authority

Format: 16-32 seconds

Script:

[HOOK]
I made a huge mistake with [TOPIC]—don't do what I did.

[STORY]
I [WHAT YOU DID WRONG]. It cost me [CONSEQUENCE]. I learned the hard way that [LESSON].

[SOLUTION]
That's why I created [PRODUCT/SERVICE]—so you don't have to suffer like I did.

[CTA]
Learn from my mistake. [OFFER]. Link in bio.

Example (Online Course):

I made a huge mistake launching my first business—don't do what I did.

I spent $15,000 on a website before validating my idea. Nobody bought. I learned the hard way that you need customers FIRST, polish later.

That's why I created this course—so you don't waste money like I did.

Learn from my mistake. Course is 60% off this week. Link in bio.

Sphynxify Settings:

Niche: Professional Services (Course)
Duration: 32s
Avatar: Relatable entrepreneur

Template 8: The "Transformation Story"

Best For: Services with life-changing results

Format: 32 seconds

Script:

[HOOK]
6 months ago, I was [NEGATIVE STATE]. Today, I'm [POSITIVE STATE].

[JOURNEY]
Here's what changed: I [DECISION TO USE PRODUCT/SERVICE].

[PROCESS]
At first, [INITIAL EXPERIENCE]. But after [TIMEFRAME], [BREAKTHROUGH].

[RESULT]
Now, [CURRENT STATE]. And it all started with [PRODUCT].

[CTA]
Ready for your transformation? [OFFER].

Example (Personal Training):

6 months ago, I was 40 lbs overweight and exhausted. Today, I'm running half-marathons.

Here's what changed: I hired a personal trainer at [GYM NAME].

At first, workouts were brutal. But after 2 months, I started seeing definition. Energy skyrocketed.

Now, I'm in the best shape of my life. And it all started with one consultation.

Ready for your transformation? Free fitness assessment this month.

Sphynxify Settings:

Niche: Local Services (Gym)
Duration: 32s
Avatar: Fit, inspiring

Template 9: The "Limited Offer"

Best For: Driving urgency for time-sensitive promotions

Format: 8-16 seconds

Script:

[HOOK]
[OFFER] ends [DEADLINE]—don't miss out.

[VALUE]
[PRODUCT] normally [REGULAR PRICE]. Right now, [DISCOUNT PRICE].

[SCARCITY]
Only [NUMBER] left at this price.

[CTA]
Claim yours before [DEADLINE]. Link in bio.

Example (E-commerce):

40% off ends Sunday—don't miss out.

Our bestselling candles normally $28. Right now, $16.80.

Only 47 left at this price.

Claim yours before midnight Sunday. Link in bio.

Sphynxify Settings:

Niche: E-commerce General
Duration: 8s (short & punchy)
Avatar: Energetic

Template 10: The "FAQ Crusher"

Best For: Addressing common objections

Format: 16-32 seconds

Script:

[HOOK]
"Is [PRODUCT] really worth it?" Here's the truth.

[OBJECTION 1]
"It's too expensive" → Costs less than [COMPARISON], lasts [DURATION]

[OBJECTION 2]
"Does it actually work?" → [STAT/TESTIMONIAL]

[OBJECTION 3]
"Shipping takes forever" → [SHIPPING PROMISE]

[CTA]
No more excuses. Try it: [OFFER].

Example (Supplements):

"Is this protein powder really worth it?" Here's the truth.

"It's too expensive" → Costs $1.80 per serving, same as Starbucks coffee

"Does it actually work?" → 4,200 five-star reviews, 25g protein per scoop

"Shipping takes forever" → Free 2-day shipping on all orders

No more excuses. Try it: 20% off first order.

Sphynxify Settings:

Niche: E-commerce Health
Duration: 32s
Avatar: Credible, factual

Bonus: Template Customization Tips

Make It Yours

These templates work, but personalization makes them work better:

Add your voice - Inject personality (humor, empathy, boldness)
Use specific numbers - "87% success rate" beats "high success rate"
Name your audience - "Busy moms" beats "people"
Include proof - Screenshots, stats, testimonials

A/B Testing Strategy

Don't just use one template. Test 3 simultaneously:

Week 1:

Template 1: Skeptic Turned Believer
Template 2: Before & After
Template 3: Problem-Agitate-Solve

Week 2:

Scale the winner
Test 2 new templates

Week 3:

Create variations of best performer
Test different hooks/CTAs

Common Script Mistakes to Avoid

❌ Too long - Cut filler. Every word must earn its place. ❌ No hook - First 2 seconds must grab attention. ❌ Weak CTA - "Check it out" is lazy. Be specific. ❌ Generic - "This product is great" says nothing.

✅ Tight scripts - 16 seconds = ~40 words max ✅ Strong hooks - Shocking, relatable, or intriguing ✅ Clear CTAs - "Use code SAVE20" or "Book by Friday" ✅ Specific benefits - "Reduces wrinkles" not "makes skin better"

Your Action Plan

Choose 3 templates that fit your product
Fill in the blanks with your specifics
Generate with Sphynxify (test different avatars)
Post and track - Which gets best CTR?
Iterate - Improve winning template, test again

Remember: The first script you write won't be perfect. That's okay. Create 10 videos, learn from the data, improve.

Ready to start? Log in to Sphynxify and paste one of these templates. You'll have a video ready in 5 minutes.

Or, if you're brand new, start with our beginner's guide to creating your first video.

Now go create something that converts. 🚀